BPI at 160, Opens Biggest Auto Madness yet, Goes International
Without much favor from the weather and with a concept still yet to be proven, a record-breaking sale of 42 cars in one weekend hit the trails of a small car show organized by BPI Family Savings Bank in Cebu 13 years ago. This breakthrough event evolved in what is known today as BPI Family Auto Madness.
Coming from a meek gathering of 16 cars on display in 1998, BPI Family Auto Madness has come a long way, with it being replicated in other cities throughout the country, and continues to enjoy tremendous success year on year. .
This year, as BPI celebrates its 160th year leading in the financial and banking industry, it stays true to its promise of innovation and leadership as it takes the level of BPI Family Auto Madness several notches higher. For the first time in its history, BPI Family Auto Madness has spawned from a provincial car show into an International Auto Show as BPI Family co-presents the 2011 Manila International Auto Show (MIAS) on April 7-11, 2011 at the World Trade Center, The event is the biggest Auto Madness yet and is proud to feature over one hundred cars of leading brands from more than 25 different dealers.
“We pioneered the Auto Madness 13 years ago in Cebu where it became such a huge success that we brought it to a national scale in 2009,” says Mr. David Sarmiento, Jr., SVP and Head of Auto and Motorcycle Loans Division. “We see the continued and rising interest of Filipinos to have their own vehicles and with a passion to make it easy for them to drive not just vehicles, but their dream cars, we ensure that we give them the best venue and deals every year. This year, Auto Madness goes international as we present the BPI Family Auto Madness at the 7th Manila International Auto Show.”
This year’s auto madness will see the continuation of the FREE GPS Promo to complement brand new vehicles that will be financed by BPI Family Auto Loan for personal use with a minimum amount financed of Php 700,000.00 and a loan term of 36 months. The FREE GPS promo is also available at all participating dealers nationwide.
During this grand motoring event, BPI Family personnel will be onsite at the BPI Family Auto Madness booth to give on the spot approval once car buyers find the vehicle that catches their eye. Apart from the Free GPS Promo, loan borrowers also get a free Petron-BPI MasterCard with free fuel and fuel rebates. Car buyers are also afforded the ease and convenience of onsite approval coupled with flexible payment terms over a wide range of channels such as, auto debit arrangement, Express Online, Express Phones, ATM and through over the counter payments.
Mr. Sarmiento adds, “As BPI celebrates its 160th year, we offer to the public deals that will give them the best value for their money that no other banks have offered before. We encourage potential car buyers to visit the Auto Madness Madness display at the Manila International Show and other venues to help them decide which brand new car to buy.”
Apart from the display at the Manila International Auto Show, the Nationwide Auto Madness will be held at the Ayala Center in Cebu from April 1-3, 2011 and at the Lim Ket Kai Mall in Cagayan De Oro from April 14-16, 2011.
Filipinos can catch the “Madness” for cars and great deals for five days from April 7-11, 2011 at the World Trade Center. For more details on getting a BPI Family Auto Loan, interested individuals can call up call (02) 845-6777 or visit www.bpiloans.com or any of the over 800 BPI or BPI Family Savings Bank branches throughout the country.